Visitor experiences and buyer
meetings — two stages, one show.
Visitor ProgramsB2C · 19+
TASTE — Tasting
Visitors taste flagship products — aroma, flavor and how to drink
PAIR — Food pairing
Pairing Korean menus with Chinese spirits
MIX — Highball
Baijiu highball & cocktail recipe demos
STORY — Spirits culture
Chinese spirits culture — regions, aroma types, history
VOTE — Ganbei Awards
Visitor-voted popular products and award ceremony
SHARE — SNS & stamp tourTBD
Booth stamp tour and SNS events
Buyer ProgramsB2B · TRADE
1:1 buyer matching meetings
Reserved meetings with pre-matched buyers, KOR-CHN interpreting
Import · distribution desk
Practical consulting — customs, logistics, KR labeling, distribution
New product showcaseTBD
New product reveals & tasting for buyers and media
Korean liquor market seminarTBD
Market trends, channels, regulations & certification
Networking receptionTBD
Exhibitors, buyers, associations & media networking
Online exhibition
Exhibitor & product info shared with buyers before opening